Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]
Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]
Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]
Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place. Starting with immediate effect, the partnership consists of Facebook and […]
Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]
Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect. The two-year contract will see Little Dot Sport provide support on the management of the Team GB YouTube channel as well […]
Sky has announced 12 new unscripted original commissions coming to Sky Documentaries, Sky Crime, Sky Nature and Sky Arts this year. On Sky Documentaries, new feature doc Zuckerberg: King of the Metaverse (w/t) will piece together the events of Mark Zuckerberg’s life along with the creation of Facebook and Meta, combining rarely seen archive footage […]
Canal 13, the open television broadcaster for Chile, has partnered with cloud video platform Grabyo to increase its social and digital video content offering. With around 90 per cent of the Chilean population using social media, it has become a major channel for broadcasters in the country to reach large audiences. Since January 1st 2023, the […]
Television producer WTFN Entertainment has launched Radar MCN – a new division to support its digital content network. Headquartered in Melbourne and also with an office in the UK, the business will bring together a network of owned channels with millions of subscribers across YouTube, Facebook and Snap, as well as a series of global […]