Facebook has selected Vewd, a provider of OTT solutions, to provide the first web browser in the Portal TV App Store. Vewd’s technology, built on Vewd Core (one of the TV industry’s most deployed HTML5 SDK) is designed for connected TV devices, with intuitive controls and functionality to enable viewing of streaming content not available […]
Netflix looks set to accelerate its move into video games with the hire of Mike Verdu, a veteran of the gaming industry. Verdu joins from Facebook where he ran gaming on its Oculus VR headsets, and his CV also include Electronic Arts, where he most recently ran its mobile gaming division. “Our members value the […]
A group of media experts, under the banner of The Public Service Media and Public Service Internet Manifesto, have declared that: “The Internet and the media landscape are broken”. In a move that runs counter to the often-heard populist calls for the BBC and other public service media to be defunded, the manifesto demands the […]
The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]
Following the revelation by communications regulator Ofcom that the UK is online more than any other European nation, web technology provider Fasthosts.co.uk has updated its findings on the busiest websites; from search engines to social media platforms, news sites to entertainment and everything in between. Unsurprisingly, Google is crowned the world’s busiest website. In just […]
The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform. The HBL PSL 6 resumes at the Sheikh Zayed Stadium on June 9th with a match […]
As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]
With much of our time spent on online platforms, which are becoming increasingly important and influential in people’s daily lives, how they are regulated is becoming a vitally important issue. Now high-profile research conducted as part of the UK Arts & Humanities Research Council Creative Industries Policy and Evidence Centre (PEC) has analysed how eight […]
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]
BT has launched Hope United, a squad of athletes from across the four Home Nations who have come together to unite the nation in tackling online hate. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support […]