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Netflix, UNESCO partner to celebrate Indian culture

Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]

August 13, 2021

Report: VAR bridging digital and physical worlds

Rapid acceleration in innovation in virtual and augmented reality (VAR) space is quickly bridging the digital and physical worlds to deliver tangible and significant applications across diverse industries. GlobalData, a data and analytics company, identifies VAR as a leading innovation driven technology and has picked top startups in VAR space with high probability of becoming […]

August 5, 2021

TikTok tests disappearing videos

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

August 5, 2021

WhatsApp rolls out ‘view once’ messages

Social media messaging app WhatsApp is rolling out a feature that allows users to have photos or videos vanish after they are viewed. After the recipient opens the image for the first time, “view once” deletes it, without saving it to a phone. WhatsApp said the feature was aimed at “giving users even more control […]

August 4, 2021

Study: Young Brits prefer online news

Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine in 10 younger people aged 16-24 (89 per cent) follow news stories online, compared with under two-thirds (61 per cent) who get their news from […]

July 27, 2021

Bank: Gaming a “smart move” for Netflix

The news that Netflix has made a key appointment to its game development division is good news for the streamer says a report from equity analysts at investment bank Exane/BNPP. Mike Verdu will join Netflix as VP/game development, reporting to COO Greg Peters, the company has confirmed. Verdu was previously Facebook’s VP/in charge of working […]

July 16, 2021

Vewd launches browser for Facebook’s Portal TV

Facebook has selected Vewd, a provider of OTT solutions, to provide the first web browser in the Portal TV App Store. Vewd’s technology, built on Vewd Core (one of the TV industry’s most deployed HTML5 SDK) is designed for connected TV devices, with intuitive controls and functionality to enable viewing of streaming content not available […]

July 16, 2021

Netflix appointment points to games  

Netflix looks set to accelerate its move into video games with the hire of Mike Verdu, a veteran of the gaming industry. Verdu joins from Facebook where he ran gaming on its Oculus VR headsets, and his CV also include Electronic Arts, where he most recently ran its mobile gaming division. “Our members value the […]

July 15, 2021

Media experts demand public service Internet

A group of media experts, under the banner of The Public Service Media and Public Service Internet Manifesto, have declared that: “The Internet and the media landscape are broken”. In a move that runs counter to the often-heard populist calls for the BBC and other public service media to be defunded, the manifesto demands the […]

June 18, 2021by Angharad Rhiannon

Report: Pandemic boosts mobile marketing budgets

The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]

June 16, 2021