Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]
WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
WAVE.tv, the ports and entertainment company, is now available on Atmosphere, the streaming TV service for businesses, the companies announced today. Already a top sports partner to Snap, Facebook, TikTok, Instagram, and YouTube, this deal significantly expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25M monthly viewers. Atmosphere’s streaming platform, which is specifically designed for viewing […]
Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
Iconic 90s TV series, GamesMaster, is set to make a return to E4 later this year, in partnership with Oculus Quest 2 from Facebook In this new E4 Digital Original Commission co-produced by Barcroft TV, a Future PLC company and Alaska TV, the 3×60’ series will premiere on E4’s YouTube before a linear TX on E4. It is […]
Brian Barritt, Organisation leader for Connectivity at facebook, speaking on a panel at the Washington Satellite 2021 show admitted that there was no ‘one size fits all’ solution for connectivity; but satellite was important to Facebook. Barritt said Facebook’s problem was related to population density and how those populations and communities were spread out. While […]
Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]
After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]