A survey of global consumers on their expectations and preferences around interacting with streaming video content from video games and interactive entertainment strategic research firm DFC finds that nearly all (96 per cent) consumers watch streaming video content monthly and an overwhelming majority (85.4 per cent) would interact with streamed content if they could. “We […]

A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]

Facebook’s founder Mark Zuckerberg has apologised after its social media services – Facebook, Instagram, WhatsApp and Messenger, went down for around six hours on October 4th – affecting users globally. An internal technical issue took the services offline at about 4pm BST and the scramble to bring it back online eventually succeeded at around 10pm. […]

Live video infrastructure platform 100ms has announced a $4.5 million (€3.8m) seed round of funding led by Accel with participation from Strive.vc. 100ms provides infrastructure that allows any company to add Zoom-style video conferencing inside their app within hours. It was founded by the team that built live video infrastructure powering billions of video minutes […]

ABI Research reports that 2020 both accelerated and severely hampered the Virtual Reality (VR) market, and those impacts continue in 2021. Consumer interest in VR grew significantly, while the bubble created around location-based VR—once a significant portion of the total VR market—is now bursting. Interest is slowly returning for public usage in arcades and other […]

Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

Vodafone is to add Facebook Watch to Vodafone TV in Europe, becoming the first pay-TV operator in the region to offer the service on its set-top boxes. Vodafone TV is currently offering a cloud-based television service to 22 million customers across 10 markets in Europe, combining a variety of live and on-demand video content in […]

The emergence of TikTok has rapidly revolutionised the world of social media. Social media fanatics certainly see the platform’s huge appeal and are already considering the possibilities of becoming full-time TikTokers. Financial institute Cashfloat has utilised the latest analytics data from LickD to establish how many TikTok views citizens from across 44 European countries would […]

Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]