The UK’s Competition and Markets Authority (CMA) will ask whether the music streaming market is working well for music lovers, as part of a study into the sector. Streaming has changed the way we listen to music. In the UK, more than 80 per cent of recorded music is now listened to via a streaming […]
Consumer insights provider Toluna has released a study about the 2022 Winter Olympics and media choices. The survey questioned 1,244 people in the UK and found that 71 per cent are going to watch the 2022 Beijing Winter Olympics with, perhaps surprisingly, the majority of respondents planning to watch the games live on television. Additional […]
The FOX News website closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering 38 billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly multiplatform unique visitors for the year, while the FOX News Mobile App finished […]
Channel 4 and Heinz are joining forces to launch Flex Kitchen, a new short form comedy series for publication across the broadcaster’s social media channels. Flex Kitchen debuts this week on Channel 4 Comedy YouTube as well as All 4, whilst shorter edits of each episode will be released across Channel 4 and Heinz’s Facebook, […]
Academy Award-nominated French animation studio Xilam Animation has reached significant milestones in its global digital content strategy, including debuting on Samsung TV Plus and securing a second YouTube Diamond Play Button. After launching on Samsung TV Plus in Brazil – the free, ad-supported streaming service pre-installed on all 2017-2021 Samsung Smart TVs – Xilam’s unique […]
Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]