Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s suite […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]
To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]
Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]
In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]
Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]