DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and GIVT) Avoidance for desktop, mobile web, mobile apps, and connected TV (CTV), including platform-wide […]
Telefónica and Meta (formerly Facebook) have partnered to launch Open2metaver – a Metaverse hub in Madrid – to develop Metaverse networks, services and apps with a global reach. The deal was announced during the Barcelona Mobile World Congress, with Telefónica inviting start-ups and developers “to benefit from (our) open innovation ecosystem as week as from […]
The Carabao Cup final on February 28th saw the highest in-home peak and average viewing figures on record for a League Cup Final on Sky Sports. The match averaged 3.16 million viewers and peaked at over 4 million – the highest in-home peak for any match since the Premier League clash between Liverpool and Manchester […]
Global streamers Netflix and YouTube have both acted to remove any content deemed as “Russian propaganda”. Netflix has refused to comply with a broadcast rule in the country – which came into efffect today (March 1st) requiring that all TV services carry state propaganda. “Given the current situation, we have no plans to add these […]
The Gulf Cooperation Council (GCC) video industry grew revenue by 11 per cent Y/Y in 2021 to reach $1.9 billion (€1.6bn), according to the GCC Video & Broadband Distribution 2021 report from Media Partners Asia (MPA). The report provides analysis of telecoms, online video, pay-TV and free TV industries across the six Gulf Cooperation Council […]
The list of once important but now long forgotten social media sites is long: MySpace, Google Plus, Vine, YikYak, Friendster, Meerkat, Google Wave/Google Buzz, iTunesPing, FriendFeed and DailyBooth to name just a few. The list is far from exhaustive and there are dozens of other – usually national – sites that have failed or been […]
Rock group Foo Fighters will be playing an exclusive concert in Horizon Venues Immediately following this year’s Super Bowl on February 13th. The event will be produced by Supersphere, and directed by celebrated music video director Mark Romanek. Shot specifically for multi-format in VR and 2D, with cameras of multiple geometries positioned around the stage […]
2021 was a year of change, and an on-going roller coaster ride for kids as well as us. However, despite the challenges, Nickelodeon continues to stay true to its promise of putting kids first and ensures that kids stay cheerful and express freely. With a belief that every voice counts, Nickelodeon, once again, is all […]
Social video intelligence and measurement specialist Tubular Labs has launched its new Tubular Consumer Insights product, uniting social video and e-commerce, describing it as a first-of-its-kind solution, providing Amazon shopping behaviour data for all types of creators — including brands, publishers and influencers — across thousands of products and categories. Tubular Consumer Insights is powered […]
The Global Internet Phenomena Report from network intelligence specialist Sandvine, which aggregates data from more than 160 Tier 1 and Tier 2 fixed and mobile networks worldwide, reveals what the company describes as “unprecedented” trends, including: Rapid growth of 1 Terabyte per month ‘heavy app users’, a trend that is expected to accelerate with the […]