Media and technology company NBCUniversal is partnering with in-game advertising platforms Anzu.io in a move it says will further enrich its capabilities in growing entertainment areas such as gaming and esports. In addition, NBCUniversal announced it has made a small investment in the adtech start-up that, alongside its partnership with Anzu, will unlock an array […]
Modern Times Group published its fourth quarter 2021 interim financial results with ‘a record operational result.’ MTG’s gaming vertical delivered a strong quarter driven by stellar performance from the newly acquired companies, Ninja Kiwi and PlaySimple, with net sales amounting to SEK 1,272 million (€115m) – and a year-over-year pro forma growth of 13 per […]
A number of top eSports teams have joined video platform Recast. The OTT platform, which sees fans directly contributing to the teams and sports they enjoy by watching content, will host updates, including exclusive content, from Viperio, LDN UTD, Team Gullit and Katana Gaming. Viperio, with players battling it out in competitions across titles such […]
Swedish eSports and gaming firm MTG has agreed to sell ESL Gaming to Saudi-backed Savvy Gaming Group at an enterprise value of $1.05 billion (€0.93bn). MTG, which owns 91.46 per cent of ESL Gaming, corresponding to $960 million, said it was expecting net proceeds of around $875 million from the deal, including transaction-related costs. It […]
According to research by Interpret, across markets including the UK, US, Germany and Japan, anime viewers are twice as likely to watch eSports as non-viewers. In addition to eSports, anime viewers spend more on online gaming than non-viewers. According to Interpret’s Global Animeasure 2021 report, anime viewers are more likely to play video games (they […]
JLINGZ esports – the UK eSports organisation owned by Manchester United and England football star Jesse Lingard – has announced it will partner with sports video platform Recast, giving fans behind-the-scenes access to some of the world’s top gaming talent. Lingard is making his mark in eSports with the launch of two teams, competing across […]
Moonwalk, the NFT Utility and Web3 Communities platform for brands and creators, is pleased to announce that it has partnered with Andbox, New York’s flagship eSports organisation, to deliver web3 engagement and NFT utility through Moonwalk’s platform for the organisation. Andbox owns and operates the New York-based franchises in the Overwatch League (New York Excelsior) […]
Sports, media and technology investment platform Aser Ventures and eSports organisation Ninjas in Pyjamas (NIP) are partnering up to launch Shinobi Sports — a joint venture that will offer a suite of management, studio and media services to sports clubs looking for opportunities in the eSports sphere. In late 2020, NIP partnered with Premier League […]
Football’s governing body FIFA has declared itself “bullish and excited” about its long-term future in gaming and eSports following a comprehensive and strategic assessment of the gaming and interactive entertainment market, and will adopt a new commercial positioning in the sectors to ensure that it is best placed to make decisions that benefit all football […]
Arti, creators of a cloud-based AR platform for video content creators, and ESTV, the 24/7 dedicated channel for eSports and gaming personalities, have announced a partnership to bring AR content to ESTV’s original programming, and to make the Arti AR Platform available to ESTV content partners through its technology marketplace. “ESTV viewers are used to […]