Advanced Television

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BT Sport to air Hero Caribbean Premier League cricket

BT Sport has secured a multi-year agreement to broadcast every ball of the 2021 Hero Caribbean Premier League. The three-week cricket tournament starts on August 26th. The broadcast adds to BT Sport’s multi-year agreement to broadcast all domestic and international cricket from the West Indies, which has already seen South Africa, Australia and Pakistan tour […]

August 25, 2021By Nik Roseveare

Summer of sport boosts EE streaming

After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]

August 19, 2021

ITV, System1 unveil winner of Euros ad comp

ITV and System1 have announced that Aldi’s “Good Swap Bad Swap Euros” advert has won their creative contest to receive a free ad spot during Sunday’s eagerly awaited Euro 2020 Final as England take on Italy at Wembley live on ITV. Aldi’s advert, which features commentator Clive Tyldesley analysing a BBQ like a football match […]

July 9, 2021

27.6m watch England semi-final win on ITV

ITV’s coverage of England’s Euro 2020 semi-final victory over Denmark at Wembley on July 7th peaked with 27.6 million viewers across ITV, ITV Hub and STV, making it the most-watched football match ever shown on one channel. The one-minute peak figure, calculated across TV and other smart devices including phones and laptops, also gives ITV’s […]

July 8, 2021

Data: Southgate sees 79% rise in positive social media

Data published before England’s semi-final win over Denmark on July 7th reveals Gareth Southgate has won over England fans after being the target of a lot of pre-tournament criticism. The England manager has been a resounding success in charge of the national team, following up a World Cup semi-final in 2018 with another at Euro […]

July 8, 2021

Motion 24, Neo team for England commercial promoting Pokémon Youth Futsal Cup

Director Lee Chaney, James Davis ACO from Motion 24 and cinematographer Andreas Neo have crossed paths on several occasions. Most recently, they have joined forces to film the new England Football commercial promoting the next Pokémon Youth Futsal Cup competition which is commencing in September 2021. England Football players were involved in the ad, with […]

July 6, 2021

England QF most-watched live TV event of 2021

England’s Euro 2020 quarter-final win over Ukraine on July 3rd was watched by an audience of 20.9 million people on the BBC, slightly up on the 20.6 million who watched the win over Germany in the previous round. The peak audience figure made it the most-watched live TV event of 2021 in the UK. A […]

July 5, 2021By Nik Roseveare

Research: UK homes at war over who gets big screen for football

More than two million UK households are at war over who gets to watch the big screen when the Euro 2020 football tournament is on, according to research by Uswitch, the comparison and switching service. Close to one million unlucky fans have been relegated to watching the football on a secondary screen after a family […]

June 24, 2021

beIN Sports to broadcast in Dolby Atmos

beIN Media Group’s flagship sports channel beIN Sports, the exclusive home in the MENA region of all the Euro 2020 action, will broadcast the knockout phase matches in Dolby Atmos along with Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience. Commenting on this collaboration, Chief Technology Officer at beIN […]

June 24, 2021

ITV: 17.7m watch England v Czech Republic

ITV’s coverage of England’s final group game against the Czechs and Scotland’s loss to Croatia across ITV and STV drew a peak of 17.7 million as England won Group D and progressed to the last 16 whilst Scotland bowed out following defeat to Croatia. ITV peaked with a live TV audience of 17.7million [across TV […]

June 23, 2021