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ITV Backing Business partners with eBay

ITV Backing Business, the B2B initiative aimed at supporting businesses and their return to growth, has announced a partnership with eBay, as the pair join forces to champion small businesses. Launching as a new co-branded commercial across ITV and STV on December 4th during I’m A Celebrity…Get Me Out Of Here, the ad creative will […]

December 4, 2020

Nielsen: UK 48% decline in ad spend

Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]

August 4, 2020