Firstlight Media has launched a new initiative to incubate and accelerate the growth of scalable OTT services, to be led by longtime Walt Disney Company and Discovery Communications strategy and viewer experience leader Paul Pastor. Pastor, a member of the Disney Hulu launch team, will spearhead faster growth of the streaming ecosystem by ensuring that […]
Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent. Sixty-two per cent of US broadband
After use surges in March and April, viewing time for the major US SVoD services dipped in May, research company 7Park Data reports. Netflix, which saw average US household viewing minutes surpass 600 in April, dipped to around 550 average viewing minutes. Disney+, meanwhile, reached 200 average viewing minutes per household, then fell back to […]
Eurosport has expanded its digital leadership team with the appointment of experienced digital media expert Amar Melwani in the newly created role of VP, Distribution Partnerships and Rights where he will link up to Discovery’s global direct-to-consumer operation. Melwani’s appointment will see him further develop Eurosport’s future digital sports rights strategy, ensuring customers are provided […]
Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]
Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]