This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

True crime series, Faking It, will return this year as Discovery UK commissions a new line-up of specials along with the sixth season produced by Merseyside-based Shearwater Media. Faking It follows experts in body language, linguistics and forensic psychology as they examine footage and interviews of individuals connected to some of the most high-profile crimes, […]

Discovery and LG Electronics have announced that discovery+ streaming service is now available on LG Smart TVs in Europe, including LG’s line-up of LG OLED TVs and LG QNED MiniLED TVs. The partnership further expands the reach of discovery+ broad portfolio of unscripted stories in Europe, stretching across the UK, Ireland, Italy, Netherlands, Norway, Sweden, […]

For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]

Discovery has announced the full slate of director designees for the combined company, Warner Bros Discovery (WBD).  The directors will be elected and begin serving on the WBD Board effective at the closing of the proposed combination of Discovery and WarnerMedia, which is expected to occur early in the second quarter of 2022. “I look […]

Following news that the HBO Max and Discovery+ apps will combine following the WarnerMedia/Discovery merger, Helixa looked at what crossover audiences these audiences have. In short, they both have a high affinity for the other despite some age differences. In fact, 31.35 per cent of Discovery+’s audience are also fans of HBO Max. Helixa, an […]

With the WarnerMedia/Discovery merger set to close next month, Discovery has confirmed that HBO Max and Discovery+ will be combined into one streaming offering. Discovery CFO Gunnar Wiedenfels confirmed the news speaking at the Deutsche Bank 30th Annual Media, Internet & Telecom Conference. Wiedenfels said that combining HBO Max and Discovery Plus into a new […]

Discovery has announced that the Company’s stockholders have approved various matters relating to the acquisition of WarnerMedia from AT&T to create Warner Bros Discovery. The transaction will bring together WarnerMedia’s entertainment, sports and news assets with Discovery’s non-fiction and international entertainment and sports businesses. At a Special Meeting of Discovery Stockholders, based on estimated preliminary […]

Probellum, the newly formed boxing promotion, has announced a multi-fight agreement with Discovery Sports. The partnership starts with back-to-back events on March 18th and 19th with Discovery Sports set to broadcast the two Probellum Evolution shows through Eurosport’s linear channels, discovery+ and Eurosport App to homes across 62 markets and territories in Europe and the […]