Advanced Television

DEGI

New Co-Chairs for DEGI

Industry trade body The Digital Entertainment Group International (DEGI) has confirmed a new line-up for its Board of Directors, with Joe Braman, VP, International Account Management at NBCUniversal and Ruth Sharp, VP and Head of Digital Distribution, Warner Media UK and Ireland both joining as Co-Chairs, effective immediately. The DEGI exists to support and enhance […]

July 5, 2021By Colin Mann

‘Unforgettable Entertainment’ campaign targets digital boost

Industry trade bodies the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) have launched what they say is the biggest ever cross-category marketing campaign with Unforgettable Entertainment, driving engagement from new, lapsed and existing digital transactional customers. Building on the success of the BASE/DEGI New Release-focused Mega Movie Week campaigns of […]

March 15, 2021By Colin Mann