datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has been granted a U.S patent for the proprietary technology behind its reach and frequency tool, precisionX. The patented technology powers exposure models of linear audiences, enabling the convergence of traditionally siloed channels, including linear, addressable and digital. “Today, the lack of control over […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has announced that Fox Networks will leverage its full-service SaaS platform, M3, to provide optimised data-driven linear (DDL) media plans against advertisers’ advanced audience targets for transactions using Nielsen (both Panel and Big Data) and VideoAmp. Fox will be implemented on datafuelX’s M3 platform […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, is partnering with MRI-Simmons, a provider of insights on the American consumer, to enable the scoring of device-level TV viewing data sets with age/sex propensities and other MRI-Simmons attributes for targeted advertising sales, and pre- and post-campaign reporting. This service will be offered to […]