Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]
Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP). As an early adopter […]
Kyndryl, IT infrastructure services provider, has announced a global strategic alliance and new Kyndryl services with Rubrik, the Zero Trust Data Security Company, to help Kyndryl customers achieve cyber resilience with cyber incident recovery, data protection, data analytics and data security posture. The announcement builds on Kyndryl and Rubrik’s established collaboration around building cyber resilient […]
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioural data, so […]
Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]
XL8, a deep-tech startup specialising in AI-powered machine translation technology, has announced the successful completion of a System and Organisation Controls (SOC) 2 Type II audit, performed by Sensiba. Developed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 information security audit delivers a comprehensive report examining controls relevant to the trust […]
Sopra Steria, the digital transformation provider, and media expert TRP Research have partnered to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and VoD services are consumed across different devices and platforms by UK audiences. Bringing together Sopra Steria’s data analytics and user design capabilities, and TRP’s knowledge of the media […]
Perifery, a division of DataCore, has announced the successful onboarding of Titan Data Solutions as a distributor of its nearline archive solutions and workflow applications. As the latest provider in its authorised distribution network, Titan will focus on delivering Perifery’s industry-leading solutions to a wide range of customers and channel partners in the UK and […]
EDO, the TV outcomes company, and FuboTV, the sports-first live TV streaming platform, have partnered to measure consumer behaviour across Fubo’s sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns. In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to […]
ViewersLogic, the consumer behaviour data company, has launched its cross-media, cross-platform media planning tool for brands and agencies. The tool is fed by single-source data collected 24/7 from ViewersLogic’s panel of consenting and incentivised consumers, the largest of its type in the UK. With the tool, brands and media planners can isolate their target audience […]