Connatix, the video technology company for premium publishers and advertisers, has announced the launch of its Data Intelligence Suite. This offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability in all video environments, allowing advertisers to reach audiences with precision and scale while creating sustainable revenue streams for publishers. […]
Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]
Coursetrack the live, in-race timing information system, has been hailed by Irish racing after being rolled out at 25 Irish racecourses. Working with Horse Racing Ireland (HRI) and Association of Irish Racecourses (AIR), and the individual Irish racecourses, the pioneering data has been broadcast on-screen and published online for all races at 25 Irish racecourses […]
Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]
Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP). As an early adopter […]
Kyndryl, IT infrastructure services provider, has announced a global strategic alliance and new Kyndryl services with Rubrik, the Zero Trust Data Security Company, to help Kyndryl customers achieve cyber resilience with cyber incident recovery, data protection, data analytics and data security posture. The announcement builds on Kyndryl and Rubrik’s established collaboration around building cyber resilient […]
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioural data, so […]
Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]
XL8, a deep-tech startup specialising in AI-powered machine translation technology, has announced the successful completion of a System and Organisation Controls (SOC) 2 Type II audit, performed by Sensiba. Developed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 information security audit delivers a comprehensive report examining controls relevant to the trust […]
Sopra Steria, the digital transformation provider, and media expert TRP Research have partnered to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and VoD services are consumed across different devices and platforms by UK audiences. Bringing together Sopra Steria’s data analytics and user design capabilities, and TRP’s knowledge of the media […]