Broadpeak, a provider of content delivery network (CDN) and video streaming solutions, has announced a partnership with Media Prima Berhad, the Malaysian media company, harnessing Broadpeak’s server-side ad insertion (SSAI) service to power OTT revenue transformation. The broadcaster utilises Broadpeak’s dynamic ad insertion solution via the broadpeak.io SaaS platform to monetise its OTT service Tonton […]
Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]
Backscreen, the cross-gen OTT platform vendor, has partnered with Scalstrm, a leader in sustainable and efficient streaming technology, to enhance Backscreen video streaming capabilities. This collaboration hardens video delivery services of Backscreen with exceptional streaming performance and sustainability of the Scalstrm solution. Backscreen will integrate Scalstrm’s Origin solution within its video processing flow combining OTT […]
Yospace, a specialist in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Edward New, VP Commercial, Barnes’ appointment will bolster the business’ ability to accelerate adoption of DAI across Europe, North America and APAC. Tim Sewell, CEO at Yospace, commented: “Stuart has a proven track record in building great […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]
Akamai Technologies, the cloud company that powers and protects life online, has announced that Yospace is the latest organisation to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace provides dynamic ad insertion for media companies around the globe. As an ISV in the Akamai Qualified Compute Partner Program, Yospace […]
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The […]