Teresa Cottam, founder and Chief Analyst at Omnisperience and author of Telecoms Customer 2035, has issued a ruthless wake-up call for the telecoms industry: if telcos want to thrive in 2035, they urgently need to rethink customer relationships. According to Cottam, the evidence is stark. Hundreds of billions spent on 5G networks, fibre-to-the-home, digital transformation […]

A report from Omnisperience, titled Telecoms Customer 2035, dismantles three decades of failed orthodoxy in the telecoms industry. According to the report, hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis isn’t […]