2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]
Pre-Covid 19, competition within the OTT market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of […]
Instagram looks set to overtake Twitter as a news source. The usage of the photo-sharing social media app as a news source has doubled since 2018, according to the 2020 Reuters Institute Digital News report. The trend is strongest among young people, with