Before the Covid-19 pandemic emerged in early 2020, the idea of working and socialising from home was mainly a theoretical proposition. But less than a year later, that reality is suddenly the new normal for many of the world’s office workers. In the latest Ericsson IndustryLab study, The Dematerialized Office, early adopter white-collar employees in […]
UK retailer Currys PC World conducted a study into the evolution of television to investigate just how much the world of TV has changed and adapted over time. Here are a few of the key takeaways: Broadcast TV is on the decline, but the British public are embracing a multitude of new ways to watch […]
Affectiva, a global player in Emotion AI, has published findings on consumers’ emotional engagement with ad content over the last eight years, which show that advertisers are increasingly pulling on people’s heartstrings to generate a response. The analysis reveals that advertisers are becoming more effective at eliciting emotional responses – both positive and negative – […]
Western European commissioners are driving a new boom in format production fuelling a huge uptick in commissioning of formatted shows in the past year. European format commissioning activity reached a high in July 2020 with 30 unscripted remakes announced in a single month. While Covid-19 has added fuel to the format fire, growing demand for […]
Spanish TV broadcasters saw their ad revenues fall by 9.5 per cent in the first quarter of the year to €392.4 million, according to the latest data from CNMC. The pandemic and subsequent lockdown drove FTA private TV broadcasters to lose €40 million in ad revenues, €348.7 million versus €388.4 million in the same period […]
Spain has become the first country to broadcast 8K content under the DVB-T2 standard on DTT. Public TV group RTVE has carried out the first transmissions, using DVB-T2 and Dolby AC-4 sound on the channel TVE 4K, operated by Cellnex Telecom, in several Spanish cities: Madrid, Seville, Valencia, Barcelona, Santiago de Compostela, Málaga and Ciudad […]
A report from Arab Advisors Group analysed the impact of Covid-19 on the advertising rates of 20 free to air satellite TV channels broadcasting in the Arab World. Arab Advisors Group established comparison basis to determine the initial impact of Covid-19 on the channels and corresponding media groups in the Arab World. Covid-19 affected media […]
DTT network operator Altice Portugal has expressed regret that the National Communications Authority (Anacom) has opted to move forward with the frequency migration of the DTT network, accusing the regulator of “disregarding” the impact of the Covid-19 pandemic. Anacom president, João Cadete Matos, announced on October 19th that, due to the difficulties of displacement of […]
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that Covid-19 has had on […]
Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased