DCMN, the growth marketing partner for digital brands, has released its global Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022. The results point to a new period of growth for the industry: 66 per cent of marketers surveyed expect their budgets to increase next year, with this figure […]
Daily use of on-demand video in the workplace by individuals soared as individuals addressed the challenges of the pandemic, according to survey results released by Wainhouse Research. Key findings of the 2021 Wainhouse Enterprise Video End-User Survey of more than 2,000 individuals are featured in a new white paper – Transforming The Workplace with Smart […]
The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]
Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]
New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
Modern broadcast and media technology buyers feel bombarded with marketing messages, digital content and cold calling from technology suppliers. Most of it is not relevant to them at that moment in time and gets ignored. But then, how do vendors ensure buyers keep up with innovation and how can they showcase what they are able […]
A timely note to clients from investment bank BNPP/Exane looks at the potential media-related winners and losers impacted by the latest Covid variant. The bank says that while there are justifiable fears from the new variant, there will inevitably be media businesses that are impacted, some with good news, and others not so likely to […]
South African broadcaster eMedia, which owns e.TV and supplies the free-to-air Openview portfolio of channels amongst other media assets, has reported a major increase in revenues and profits for its half-year to September 30th. The broadcaster described a 44 per cent jump in revenues as being “incredible”, helped by a resurgence in TV and radio […]
In a brief statement issued mid-afternoon, IBC announced that the in-person IBC2021 event scheduled to take place on December 3rd – 6th at The RAI in Amsterdam has been cancelled. The move follows growing concerns about the Covid-19 situation in The Netherlands, which has deteriorated over the past week, and feedback from the IBC exhibitor […]
Around 119.4 million screens are present in Italian households, 6.2 per cent more than two years ago, for an average of five screens per family. The latest Auditel-Censis report reveals that there are 43.1 million TV sets in Italy (+1 per cent on 2019). Of this number, around 15.5 million are Smart TVs (+46.6 per […]