Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]
Despite predictions of a pandemic peak, streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva. Streaming viewing time grew 21 per cent worldwide in Q3 2021 as compared to the same quarter in 2020, led by Africa, Oceania and […]
Conviva, the continuous measurement platform for streaming media, has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions based on: Session-level and census-level measurement Antiquated third-party web […]
Consumer data from Parks Associates reveals that 39 per cent of OTT viewers access video services based on specific content available. “Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are […]
Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]
Streaming TV data for Europe that shows the pandemic has spurred a tipping point in streaming with no signs of slowing down, as well as which devices are dominating the market. Conviva’s Q2 2021 State of Streaming: Europe report shows that streaming viewing time in Europe was up 19 per cent overall in Q2, despite […]
The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 […]
Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Asia report for Q1 2021, revealing that while time spent streaming in Asia grew by a moderate 15 per cent year over year – as compared with 36 per cent globally – Southern Asia, which includes India, Pakistan and Iran, experienced a […]
Conviva has publised Q4 2020 data on streaming TV growth and viewing trends. While many industries throughout Europe and around the globe struggled amid the pressures of Covid-19, streaming comparatively flourished. New streaming services emerged from well-established television players, capturing the hearts, minds and money of those in lockdown seeking entertainment. Key findings include: Europe […]
Conviva has released its Q3 State of Streaming report, revealing that, globally, viewers spent 57 per cent more time streaming when compared to the same period last year, as the ongoing pandemic continues to keep people in their homes. Other highlights from the report include: Connected TV devices lost market share in viewing time but […]