LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]
Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]
Teads, the global end-to-end platform, has announced the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a […]
LG Ads Solutions, the connected TV and cross-screen advertising service, is carrying out a rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. LG Ads Solutions […]
Analysis by Innovid, the advertising delivery, personalisation and measurement platform, has found that interactive connected TV (CTV) campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics. Interactive CTV, a type of advanced video ad creative, allows audiences to engage directly with video advertising with […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]
Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]
Gracenote, the content solutions unit of Nielsen, says it is paving the way for programming sources to drive the success of their entertainment offerings and improve ROI in the streaming-first world with the launch of Gracenote ID Distribution System. This enables programme owners and creators to leverage Gracenote IDs to manage their content, streamline distribution […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]