Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

Measurement company Comscore is restructuring including layoffs, closing data centres and possibly pulling out of some regions. Total restructuring will be between $13 million to $18 million, according to an SEC filing. Comscore promoted its CFO, Jon Carpenter to CEO in July, replacing the retiring Bill Livek. The company had been conducting a strategic review […]

Comscore has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local US markets. dentsu will be the first agency network to place buys in local markets using advanced audiences across its three US media agencies, Carat, […]

Comscore, a partner for planning, transacting, and evaluating media, has announced a partnership with Fox Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. “Over the last six years, the number of reportable Comscore households across Fox […]

Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]

Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]