Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will integrate national and local linear TV, digital, […]
CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers. In the first month of this US presidential election year, CNN says its […]
Comscore has announced a multi-year agreement with Nexstar on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses in the US. Comscore has provided local market measurement to Nexstar since 2010, […]
FOX News Digital closed out calendar year 2023 as the top-performing news brand with multiplatform views and minutes, while seeing 9% growth with views and 6% growth with minutes year-over-year, according to Comscore. For the year, FOX News Digital secured 20.2 billion multiplatform views, over 36.9 billion multiplatform minutes and averaged 93.7 million monthly multiplatform […]
FOX News Digital finished July 2023 delivering gains year-over-year with multiplatform views, minutes and unique visitors according to Comscore. July marked 10 consecutive months of FOX News Digital as the top news brand with multiplatform views and 29 straight months as number one with multiplatform minutes. Notably, CNN.com was down over 20% year-over-year with multiplatform […]
FOX News Digital finished the second quarter of 2023 posting year-over-year growth, while continuing to lead the news competitive set with both multiplatform minutes and views, according to Comscore. This marked nine consecutive quarters as the top news brand with multiplatform minutes and four consecutive quarters as the leader with multiplatform views. FOX News Digital […]
Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]
FOX News Digital finished April 2023 once again as the top-performing news organisation in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore. This marks seven consecutive months as the top news brand with multiplatform views and 26 straight months as number one with multiplatform minutes. FOX News Digital closed out […]
NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns. Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV […]