YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]

A study from Moonbug Entertainment reveals a striking disconnect between how brands market to families and what parents actually need. With billions of views each month and daily conversations with parents worldwide, Moonbug says it has a unique vantage point into how modern families are navigating life – and what they expect from the brands […]

Moonbug Entertainment, a part of Candle Media, and Flywheel Media have greenlit the first-ever animated CoComelon feature film, marking a major milestone for the celebrated global kids’ brand. The CG animated film, inspired by the blockbuster children’s show, will be produced by Moonbug Entertainment, Flywheel Media, Prime Focus Studios, DreamWorks Animation, animation by the DNEG […]

Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]

Moonbug Entertainment, a part of Candle Media, has tapped Beatriz Miller as Senior Director of Distribution and Originals for North America. Miller’s hire comes as the global entertainment company continues their expansion in the North American market through both originals and distribution of blockbuster shows such as CoComelon, Blippi and Little Angel. Miller will report […]

Moonbug Entertainment, a part of Candle Media, has announced the launch of its newest series CoComelon Classroom, the first live-action spinoff series from the CoComelon universe. The series blends animation with live- action, bringing to life the wholesome world and characters of CoComelon, the #1 most-viewed kids’ franchise on YouTube. The series invites children to […]

Moonbug Entertainment, a part of Candle Media, has announced the launch of CoComelon – Kids Learn & Play, a new mobile learning app from the CoComelon universe.Based on the celebrated CoComelon, the app offers a safe, interactive experience where kids can play and learn alongside their favourite characters and popular songs. With a curriculum for […]

Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99 per cent of all viewing on Netflix.  Since introducing its first report, Netflix notes that it has made “important improvements” — adding runtime and views (total hours viewed divided […]

Moonbug Entertainment, a part of Candle Media, has announced the appointment of Manuel Reveiz as the company’s new head of distribution and partnerships, Latin America. Reveiz will be responsible for building Moonbug’s presence and long-term growth in Latin American countries, connecting hit Moonbug shows like CoComelon, Blippi and Little Angel to more families in the […]