Virgin Media O2 is encouraging people to donate their unwanted smartphones to its Community Calling programme which can help children from disadvantaged backgrounds more easily manage their diabetes with the latest technology. It comes as the company, which partnered with the Labour Party on this issue in April 2024, has now provided 1,000 refurbished […]
MediaCity, the UK’s centre of thriving creativity and future media, is celebrating the success of its landmark partnership with BBC Children in Need 2025, which saw the Content Studio at MediaCity serve as the new home for all behind-the-scenes digital production during this year’s broadcast. The collaboration marked a significant moment for the UK’s creative […]
AdGood, the first nonprofit-focused Connected TV (CTV) media platform, has announced a partnership with LeadsRx, a player in marketing attribution. Together, they are redefining nonprofit advertising by combining AdGood’s discounted, nonprofit-only CTV inventory with LeadsRx’s impartial attribution technology – delivering unprecedented transparency, accountability, and performance measurement to the sector. For decades, nonprofit marketing has operated […]
The Film and TV Charity has published its latest Looking Glass ‘24 Deep Dive, focusing on Workplace bullying, harassment and discrimination in UK film, TV and cinema. With rates of bullying, harassment, and discrimination up to three times worse in the film and TV industry than in the wider working population, the report, which further […]
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
BBC Children in Need has announced that their iconic mascot, Pudsey, will be brought to life in a 25 minute on-screen animation, created for CBeebies and coming to BBC One and BBC iPlayer this December. Pudsey and the Thread of Hope, a story by Tom Fletcher, follows Jai, a young boy navigating grief after the […]
The British Red Cross has announced its first-ever TV partnership with Channel 4. The campaign launches kicks off during an ad-break when Gogglebox airs from 9pm on 10th October 10th, marking the start of a new 5-year brand strategy which sees the charity appear in new places. The partnership, brokered by newly appointed media agency […]
Vinted, the second-hand fashion marketplace in Europe, is partnering to produce RE/style, a new TV competition series that showcases recycled design as the future of fashion. Funded by Vinted, RE/style is a six-part series that will feature eight emerging fashion designers – from Italy, Spain, France and the UK – who will compete to create […]
Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]
Thousands of people experiencing financial hardship across Scotland can now access a free smartphone and mobile data to help them get online, thanks to a new partnership between the Citizens Advice Scotland (CAS) network, Virgin Media O2, Hubbub and the Scottish Government. Through the initiative, Virgin Media O2 has provided 1,200 refurbished smartphones to Citizens […]