Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
BBC Children in Need has announced that their iconic mascot, Pudsey, will be brought to life in a 25 minute on-screen animation, created for CBeebies and coming to BBC One and BBC iPlayer this December. Pudsey and the Thread of Hope, a story by Tom Fletcher, follows Jai, a young boy navigating grief after the […]
The British Red Cross has announced its first-ever TV partnership with Channel 4. The campaign launches kicks off during an ad-break when Gogglebox airs from 9pm on 10th October 10th, marking the start of a new 5-year brand strategy which sees the charity appear in new places. The partnership, brokered by newly appointed media agency […]
Vinted, the second-hand fashion marketplace in Europe, is partnering to produce RE/style, a new TV competition series that showcases recycled design as the future of fashion. Funded by Vinted, RE/style is a six-part series that will feature eight emerging fashion designers – from Italy, Spain, France and the UK – who will compete to create […]
Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]
Thousands of people experiencing financial hardship across Scotland can now access a free smartphone and mobile data to help them get online, thanks to a new partnership between the Citizens Advice Scotland (CAS) network, Virgin Media O2, Hubbub and the Scottish Government. Through the initiative, Virgin Media O2 has provided 1,200 refurbished smartphones to Citizens […]
The British Red Cross has partnered with multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), to produce a new original digital content series, Closer to Home. The new three-part series captures the authentic reactions of a diverse mix of people as they watch crisis stories unravel onscreen. […]
Rise Academy, the charity dedicated to delivering practical media technology experiences, careers resources and sharing work experience opportunities for young people in media technology, is bringing back an industry tradition at this year’s IBC with Race 4 the Future, a 4k charity run on (or walk) designed to empower the next generation of media and […]
The Film and TV Charity has added three new members to its Board of Trustees. The Charity’s board plays a key role in overseeing the strategic delivery of the organisation’s vision and values, with a focus on championing better mental health, fairer working practices, and enhanced financial and social well-being for those working behind the […]
AdGood, a nonprofit organisation seeking to revolutionise access to Connected TV (CTV) advertising for mission-driven organisations, has announced a new partnership with A+E Global Media. Through this collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organisations across the country. This partnership enables nonprofits of all sizes to access CTV ad […]