Super Bowl ads are reported to cost $8 million for just 30 seconds, but only a handful earn attention after the final whistle. Data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. According to the analysis – conducted in partnership with […]
Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]
System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from System1, The Creative Effectiveness Platform, Michelob ULTRA, Hellmann’s and T-Mobile currently rank as the public’s favourite (and thus most effective) big game ads. System1’s Test Your Ad platform tests consumers’ […]
Attest, a consumer research platform, has revealed how Americans will take in this year’s Super Bowl. With last year’s Super Bowl clocking in at 96 million viewers, the lowest since 2007, the research from Attest finds the majority of Americans (62 per cent) plan to watch the game this year. Just 13 per cent of […]
A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]