As streaming and gaming platforms continue to evolve, blockchain is gaining traction as an infrastructure layer for payments, verification and more transparent audience tracking. Some broadcasters and entertainment-brands are testing decentralised tools to protect data, streamline payouts and engage global audiences. Expanding the Digital Entertainment Economy Across the wider entertainment landscape, blockchain is doing more […]

The digital entertainment environment continues to evolve with increasingly complicated access restrictions across borders. Media companies and online platforms now routinely implement region-based blocking tools to comply with regional regulations and licensing agreements. These digital boundaries create varied accessibility depending on geographic location, often leaving consumers confused when unexpected access limitations appear. The technical structure […]

La Liga has formalised an agreement with SFBT (Spanish Football Blockchain Technology) to roll out technological project LALIGA Club in China for the new season. LALIGA Club community is a Web3-based Fan Engagement Platform, integrating both online and offline infrastructures to create a community-driven fan experience. This platform enables fans to connect, interact and grow […]

Blockchain technology, long associated with cryptocurrencies, is making waves in the media distribution sector. Its decentralised nature offers unique advantages for content creators and distributors, addressing issues like copyright protection, revenue distribution, and accessibility. Here’s a look at how blockchain is reshaping the media landscape while enhancing security, efficiency, and transparency for all stakeholders. Wider […]

While casinos have always been associated with risk-taking, in the digital age, there are more dangerous things than just random games of chance. That’s the security and player engagement, which are paramount, we are talking about. In this context, advanced technology plays a key role in ensuring both. Advancements in artificial intelligence (AI), blockchain, facial […]

Media conglomerate Vivendi has taken several initiatives to protect and promote the creations of its various businesses. The objective is to ensure greater transparency and authenticity of the content produced in the digital ecosystem and to certify that it has been produced in whole or in part by a human being or by artificial intelligence. […]

Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud. Firth will be responsible for leading the next stage of VeraViews’ expansion as it continues to develop its ad stack and advertising ecosystem – which […]

Despite decades of research and innovation, TV remains one of the more static technologies entertaining British households. However, as its history stretches back to the 1920s when Scottish engineer John Logie Baird started experimenting with his ‘Televisor’, it’d be understandable if the nearly 100-year-old invention felt a little sore with time. It’s perhaps fairer to […]