ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of matches during UEFA Women’s Euro 2025. The descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere beyond the standard […]

XR, a specialist in creative operations, has released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10 per cent of global TV ads include accessibility features such as closed captions or audio descriptions. XR’s data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding […]

ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of four matches during the Guinness Men’s Six Nations, making the tournament more accessible and inclusive for blind and partially sighted fans. The service will be available during ITV’s coverage of Ireland v England on February 1st, England v France on […]

Ofcom has announced changes to its Access Services Code and associated best practice guidelines, to improve the accessibility of TV and on-demand programmes for UK audiences. Access services include subtitles, signing and audio description. They help people with access needs, including blind and deaf people and those with sight and hearing loss, to understand and […]

A research report relating to services used by the vision impaired to access television content has been released at an event hosted by Ireland’s newly-established media regulator Coimisiún na Meán. Entitled Investigating a Standardised Approach to Setting Audio Description Dip Values, the aim of the research is to understand better the relationship between audio-described TV programme […]