Pocket.watch, the kids and family creator content and IP company, and Mattel, the toy company, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels and American Girl. In monetising Mattel’s YouTube inventory and brands, pocket.watch delivers a combination […]
Barbie and Oppenheimer – Barbenheimer – (not a portmanteau any of their creators were expecting), have had big opening weekends. Indeed, Barbie is in the all-time top ten and is #1 in the ‘by a female director’ league. Both are ‘original’ dramas in the sense that matters most. They are not original stories – Barbie […]
As millions of students receive their A-level results this week, research shows that although over half of school leavers (53 per cent) are interested in pursuing a career in the TV and film industry, only 18 per cent believe it is realistic for them. Amidst a blockbuster summer of film, and Barbie fever taking the […]
Classic BBC series Oppenheimer, which stars Sam Waterston as atomic bomb creator J. Robert Oppenheimer, is now available to watch on iPlayer. With Christopher Nolan’s blockbuster epic of the same name proving a hit in cinemas at the moment, viewers can watch the BBC’s take on this brilliant, conflicted physicist. The seven-part series originally aired […]
Giant cinema specialist IMAX reported Q2 revenues of $98 million (€89.4m), up 38 per cent from the same period last year and $87 million from its Q1 numbers. Profits were $8.4 million (compared to a $2.9 million loss a year ago) and up on the $2.5 million profit registered in Q1. The IMAX numbers were […]
Barbenheimer – the release of films Barbie and Oppenheimer simultaneously – has delivered the strongest opening weekend at the box office this year. Barbie’s estimated $155 million (€140m) opening in North America was the highest of the year. Oppenheimer, a three-hour film about the “father of the atomic bomb”, took in an estimated $80.5 million […]
Samsung Electronics is partnering with Warner Bros Pictures to bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world. “This partnership is an exciting step forward for 8K content, showcasing the Neo QLED 8K’s capabilities and getting people excited about seeing films in cinematic quality,” declared Cheolgi […]
Warner Bros Discovery (WBD) is launching aSnapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release. Snapchatters are able to scan the iconic venue using the […]
Candy Crush Saga has announced a partnership with one of the most anticipated movies of the summer, Barbie. On July 13th, ahead of the movie hitting cinemas on July 21st, Candy Crush Saga will launch in-game Barbie experiences that feature exclusive content accessible only to Candy Crush Saga players. Barbie fans and Candy Crush Saga players will have in-app […]
Moments Worth Paying For, the campaign from pro-copyright consumer education body The Industry Trust for IP Awareness which reminds audiences of the magical experience of watching films on the big screen is presenting an exclusive message for UK and Irish audiences from Barbie and Ken ahead of Warner Bros. Pictures’ Barbie, releasing only in cinemas […]