A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]