Canela.TV, the AVoD streaming services for US Hispanics, has entered into a partnership with Combate Global, a premier Mixed Martial Arts (MMA) sports franchise, to feature Combate’s MMA library content on its streaming platform. The partnership will bring live MMA events to Canela.TV’s 4 million users on a weekly basis. “We are thrilled to be […]
YouLook.tv, the new UK-based AVoD service, has launched a pop-up channel featuring 13 documentaries to commemorate the life of Diana, Princess of Wales. “We’re thrilled to have been able to source some great documentaries recently which allowed us not only to create this pop-up to celebrate Diana’s life with our viewers, but also to launch […]
Redbox has signed a content agreement with Game Show Network to bring its game shows and movie channels to its free live TV streaming service in the US. Viewers will be able to stream classic movies from the 70s, 80s, and popular westerns and non-stop game show action featuring a mix of classic shows to […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]
ODMedia, the international provider of digital media services and content licensing, has signed a strategic content partner agreement with BuzzShow, one of the first video social media networks which incorporates blockchain technology in a reward-based ecosystem. With this partnership, ODMedia is able to provide clients with a seamless one-stop solution to migrating and managing their […]
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]