From December 30th, Italian TV audience measurement company Auditel will start measuring viewership across all platforms: linear TV, PCs, tablets, smartphones, and on-demand services. The daily Total Audience figures are expected to increase average viewership by approximately 4 per cent, potentially raising an October average of 8.4 million viewers to 8.7 million. The impact on […]

The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]

Despite a rapidly changing landscape with more screens and platforms, Italian broadcasters managed to grow their audience by 1.4 per cent in the 2022-2023 season compared to the year before, according to ratings company Auditel. Italians are watching more than ever, with over 90 per cent tuning in daily on both traditional TVs and newer […]