Advanced Television

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Survey: Gen Alpha spends more time gaming than watching TV

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]

October 13, 2025

Research: 28% of Americans tuning out of live TV

Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]

June 17, 2025

Data: Media consumption declines in US

Attest, the consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker, providing continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. For Q4, Attest found that consumption of all media types fell. TV & Streaming Trends  Perhaps as a […]

January 31, 2023

Research: Frugality key concern for marketers in 2023

Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a […]

December 14, 2022

Research: Most Americans want ad-supported Netflix for free

Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker. It provides continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. In addition, Attest conducted some further research into consumers’ attitudes toward Netflix’s plans to introduce advertising to […]

October 26, 2022