AppsFlyer, the marketing cloud platform, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across the region, as the company accelerates its omni-channel and data collaboration strategy. “Alexia is a globally recognised leader with an […]
AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
AppsFlyer has announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile attribution pioneer to Modern Marketing Cloud that breaks down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows to enable brands to make smarter decisions, […]
AppsFlyer, a specialist in marketing measurement, has announced the opening of its new London office as the company’s European, Middle East, and Africa (EMEA) headquarters. The new space will house almost 70 employees, including 15 per cent global functions, 20 per cent regional EMEA leadership and functions (HR, Sales, Industry Leads, GM, Chief of Staff, […]
AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency. The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements […]
AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing teams access data and manage campaigns. Built on Anthropic’s Model Context Protocol framework, AppsFlyer MCP connects AppsFlyer’s APIs to leading LLMs, enabling marketers to work more efficiently […]
As Paris Saint-Germain (PSG) secured a 5-0 victory over Inter Milan in the Champions League Final on May 31st, mobile app usage patterns across Europe told the story of the match in real-time data. French fans celebrated with sustained social media activity, while Italian supporters showed sharp engagement drops after the final whistle, according to […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]