Advanced Television

Apple TV

Apple acquires Timberlake’s Palmer movie

On the heels of the debut of Tom Hanks’ Greyhound, Apple is expanding its slate of original films with Palmer, starring Justin Timberlake and directed by Fisher Stevens, from SK Global. Written by Cheryl Guerriero, Palmer follows a former college football phenomenon named Eddie Palmer (played by Timberlake) who, after a stint in prison, returns […]

July 16, 2020

Apple signs Elba to first-look deal

Apple has agreed a first-look deal with actor, writer and DJ Idris Elba that will see his production company, Green Door Pictures, produce series and streaming features for Apple TV+. Elba has appeared in such movies as Hobbs & Shaw, Avengers: Infinity War, Thor: Ragnarok, The Dark Tower, Star Trek: Beyond and Beasts of No […]

July 13, 2020

Analyst: US SVoD homes can access 100K hours of content

A study by Ampere Analysis has revealed the changing habits of SVoD households in the US. The streaming market is becoming increasingly crowded, with more hours of content available on demand than ever before. Ampere has meshed its consumer polling data on the different services to which US households subscribe, with its content tracking data […]

July 9, 2020

Survey: Most young viewers would pay to stream new movies

Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]

July 8, 2020

Apple content deal with Maurice Sendak Foundation

In a move to bolster children’s content on the Apple TV+ streaming platform, Apple has announced a multi-year deal with The Maurice Sendak Foundation. Through the deal, Apple and The Maurice Sendak Foundation will reimagine new children’s series and specials based on the books and illustrations by Maurice Sendak, which will premiere globally exclusively on […]

July 7, 2020

Research: “STBs can adapt to have a role in OTT market”

Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to […]

July 2, 2020

Apple TV+ poaches Sony’s Parnell

Sony Pictures Television co-president Chris Parnell is leaving the company after more than 16 years to work at Apple TV+. Parnell will take on a senior programming role at the streaming service later this month, and help to drive development of Apple’s original series. He will report to Matt Cherniss, Apple’s head of scripted development. […]

July 2, 2020

Research: US lockdown easing hits SVoD numbers

The surge in users of SVoD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from analyst firm Strategy Analytics. The report, Covid-19’s Impact on SVoD, surveyed a

June 26, 2020

Apple TV+ gaining Losing Alice

Losing Alice, a neo-noir psychological thriller from creator, writer and director Sigal Avin, is set to join Apple’s slate of sweeping international original series in a new co-production deal. Apple has partnered with Israel’s Dori Media productions in association with HOT on Losing Alice, which recently hosted its premiere as part of the We Are […]

June 26, 2020

Apple orders The Afterparty

In a competitive situation, Apple has given a straight-to-series order for “The Afterparty,” a new comedy series from Academy Award, BAFTA and Golden Globe Award winners Chris Miller and Phil Lord. “The Afterparty” is a murder-mystery comedy set at a high school reunion afterparty. Each of the eight episodes will feature a retelling of the […]

June 24, 2020