Samba TV data shows that 1.6 million US households streamed the Borat movie sequel on Amazon Prime Video during its opening weekend (October 22nd – 25th). Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: only […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
Analysis of Ampere’s Consumer media consumption and behaviour tracker surveying 4,000 US Internet users has revealed a solid performance for both HBO Max which launched at the end of May, and NBCUniversal’s Peacock which followed in July. Despite lockdown rules delaying some of the content each SVoD service had planned, at the time fieldwork (August/September […]
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Amazon has acquired the rights to stream one of two new NFL post-season Wild Card play-off games, set to launch in January 2021, on its Prime Video platform Amazon will stream the game live whilst is also airs on CBS and Nickelodeon in the US, according to reports. The game joins the 11 NFL Thursday […]
Kantar, the data, insights and consulting company, has announced Q3 2020 results from its Entertainment On Demand service in the UK, the newest offering from Kantar to help entertainment industry and investors understand the full entertainment subscription service consumer journey. The service reveals the following consumer behaviours in the three months to September 2020: Amazon […]
Amazon is reportedly set to acquire a significant Champions League package in Italy, where it will stream the games on its Prime Video platform. Amazon is set to pay €80 million per season to get the first pick of matches on Wednesday evenings – 17 games per season in total – for the 2021 to […]
Amazon Prime Video will say so long to 2020 with the new comedy special Yearly Departed, a comedic memorial for a year that somehow still isn’t over yet, from Executive Producer Rachel Brosnahan (The Marvelous Mrs. Maisel), who will also appear. Hosted by multi-talented comedian Phoebe Robinson (2 Dope Queens), Yearly Departed will launch this winter exclusively on […]
Comcast’s Peacock added more new subscribers than any other US VoD service during the third quarter, according to Kantar. Kantar also found that more consumers added one service while cancelling another. Kantar said 10 per cent of new subscriptions were the result of switching, up from 9 per cent in the second quarter. “Q3 saw […]
Research from Ampere Analysis has found that almost one in five US Internet users are accessing AVoD services. Based on Q3 2020 figures, 17 per cent of Internet users in the US used one or more AVoD service in the prior month, up from 13 per cent in Q3 2019. The rise of AVoD services […]