New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
As TV investments surpass pre-pandemic levels around the world, international data shows how both direct-to-consumer (DTC) brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America, has released a […]
Google, via its Alphabet parent company, has been developing its Loon high-altitude balloon-based platforms. The concept was that these very high-flying balloons would be platforms for distributing broadband signals to the ground. Japanese media conglomerate SoftBank says it has bought about 200 IP patents for Google’s High Altitude Platform Stations (HAPS) from Loon and will […]
California Democrat Representatives Anna Eshoo and Jerry McNerney have written to cable, satellite and streaming companies calling on them to better combat disinformation – and they name Fox News, Newsmax and One America News Network as culprits. Both signatories are both on the powerful House Energy & Commerce Committee. The letter doesn’t call for the […]
Alphabet now accounts for just under one-half (48.1 per cent) of global online advertising spend, according to a WARC Data analysis of the company’s latest reports. The parent company of Google and YouTube saw advertising revenue across its platforms increase by $12.1 billion (+9 per cent) in 2020, capturing a larger share of a wider […]
Google’s Alphabet parent company has closed down its Project Loon which contemplated launching giant stratosphere balloons to beam and reflect broadband signals. Evidently Google could not get the project’s overall costs low enough to make the concept viable. “While we’ve found a number of willing partners along the way, we haven’t found a way to […]
A subsidiary company of Google/Alphabet is now beaming the world’s first commercial high-speed internet access from a balloon. The service went live on July 8th over Kenya and in particular allowing users in the country’s Rift Valley to tap into broadband via Telkom Kenya and the Project Loon balloons. “Kenya is the first country […] […]