Magnite, the independent omnichannel sell-side advertising platform, has announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time. Magnite saus the acquisition accelerates its seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition […]
Google Cloud and Finnish telecommunications and digital services provider, Elisa, have announced a strategic partnership to accelerate Elisa’s cloud transformation journey and work together on joint innovations in several areas. This new alliance will see Elisa leverage Google Cloud’s infrastructure, storage, advanced data analytics, and hybrid cloud management services to accelerate its go-to-market activities, explore […]
Netcracker Technology has announced the launch of Netcracker Digital Platform to help CSPs accelerate new business growth in the digital economy. CSPs are making significant transformation investments to deliver exceptional customer experiences. The challenge now is to leverage these investments to create new growth opportunities while driving significant cost efficiency and agility across the business. […]
Dragonfruit, the AI Analytics platform, has announced Dragonfruit Frontier, a new Cloud VMS with AI Analytics included. Frontier delivers a fully integrated experience, combining consumer-grade usability with enterprise-grade capability. “Most traditional VMSs haven’t kept pace with AI advances, and only offer bolt-on solutions for video analytics”, said Amit Kumar, Founder and CEO. “Dragonfruit is the […]
Brands once again poured huge amounts if money into the Super Bowl in search of high-profile boost both during and after the event. According to data from Signal AI — which evaluates more than 5 million news sources daily – the fledgling cryptocurrency industry claimed the top spot in post Super Bowl coverage across top-tier […]
CRM specialist Salesforce and cloud platform AWS have uunveiled an offering that they say combines high-quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalised viewer experiences. “Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content […]
Kyndryl, an IBM spin-off, and Nokia have announced a global network and edge computing alliance aimed at helping enterprise customers accelerate their digital transformations with secure LTE and 5G private wireless networking. The partnership builds on a successful private wireless connectivity project that yielded an innovative solution combining Nokia Digital Automation Cloud (DAC) application platform […]
WSC Sports, a global player in AI-driven sports highlights, has closed a $100 million (€87.8m) Series D round, led by ION Crossover Partners (ICP). Existing investors, including Intel Capital, O.G. Tech and Detroit Venture Partners (Dan Gilbert), also participated in the round. The company plans to use the new funding to support its growth plans […]
Promax, the global association for the entertainment marketing industry, is making the library of winning creative from its annual awards competitions available to members via an easily searchable archive available on the newly-relaunched website. Using AnyClip’s proprietary Visual Intelligence Technology, each submission has been fully analysed, frame-by-frame, extracting all relevant data, to enable in-video search […]
Alfi, an AI enterprise SaaS advertising platform, has confirmed partnership with 22Miles, a provider of experiential and visualised communications in the digital signage industry. The collaboration will marry 22Miles’ content management system (CMS), PublisherPro.AioT, with Alfi’s SaaS technology, to provide brands and location owners audience data-driven experiences, audience matching, insights, and analytics in a privacy-compliant […]