New findings reveal that humans can follow a creative brief better than AI. AI is advancing rapidly, and although it’s being used to improve processes in a variety of industries, employees are still seemingly fearful for their jobs. Each month, thousands Google “what jobs will AI replace?” (according to Google Trends) and searches for marketing […]

The Culture, Media and Sport Committee of the UK House of Commons has published the Government response to its second report on connected tech, which highlighted concerns from across the creative industries about allowing the developers of AI to mine private intellectual property for profit without sharing with the original creators. The response confirms that […]

Technology giant Nvidia supplies chipsets for an array of electronic devices including broadcast, gaming, graphic cards and creative devices and now AI models. At CES it announced new chipsets as news emerged that its H20 AI chip will enter mass production in Q2 for use in China and complying with US export rules. The H20 […]

In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled how it says it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal’s AI-driven planning and activation technology is the latest evolution within the company’s One Platform offering and will leverage new investments in […]

The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]

Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]

Changing imperatives in privacy, security and trust emerges as the top risk facing telecoms companies in 2024. According to the annual EY report, Top 10 risks in telecommunications, cyber-resilience is under pressure, with generative artificial intelligence (GenAI) throwing into question existing data governance strategies. Over two-thirds (68 per cent) of telco respondents believe they are […]

Generative AI (GenAI) made significant progress in 2023, showcasing its prowess in crafting remarkably authentic content spanning text, imagery, and music. The evolution of this technology transcended traditional boundaries, infiltrating realms such as creative arts, automation, and tailored experiences. An analysis of influencer discussions on social media platform X has unveiled a curated selection of […]