WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]

AI is rapidly changing the way people are interacting with entertainment and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing and distributing content. While AI tools are being used to create images, music, scripts, ads and other video content, the lines between what’s ‘real’ and ‘fake’ are becoming even blurrier […]

Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]

Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]

The global smartphone market returned to growth in 2024 after two consecutive years of annual declines, according to preliminary results from Counterpoint Research’s Market Pulse. Global smartphone sales grew 4 per ent YoY in 2024, as consumer sentiment fared better than in previous years following macroeconomic improvements. Smartphone sales in 2023 were the lowest in a […]

Novaspace, the space consulting and market intelligence firm, has released the 11th Edition of its Space Economy Report, forecasting the global space economy to grow from $596 billion (€578.1bn) in 2024 to $944 billion by 2033. This steady growth, driven primarily by advancements in downstream solutions, marking a pivotal decade for the industry. The report […]

Adjust’s CEO, Andrey Kazakov, and CTO, Egor Lukomsky, have shared their 2025 predictions covering various industry topics. The company provides end-to-end solution for every stage of the app marketing journey, and the pair see AI and acquistions playing a key role in future developments. Kazakov’s Predictions AI and ML learning models will mature “In 2025, […]

Nvidia founder and CEO Jensen Huang kicked off CES 2025 with a keynote that included new products to advance gaming, autonomous vehicles, robotics, and agentic AI. AI has been “advancing at an incredible pace,” he said before an audience of more than 6,000 at the Michelob Ultra Arena in Las Vegas. “It started with perception […]

Gilles Domartini, CEO and founder of subscriber retention management specialist, Cleeng, has shared his 2025 industry predictions. Domartini believes that the hype surrounding AI hype will settle down this year, and become more centered around practical use cases. “Since the launch of ChatGPT, the M&E industry has been talking loudly about the potential of AI, […]