More than two thirds (69 per cent) of UK consumers say it is acceptable to watch ads on their TVs in return for free content, according to a consumer study. The report commissioned by Samsung Ads Europe, the advertising division of Samsung Electronics, in partnership with global market research agency Verve, surveyed a panel of […]

Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]

A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]

ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year. Reporting to Jane Stiller ITV’s Chief Marketing Officer, Garner will lead the creative output of the commercial network, heading […]

UK adspend rose 28.3 per cent to a total of £8.6 billion (€8.4bn) in the first three months of 2022, according to the latest AA/WARC Expenditure Report – 7.7 percentage points ahead of the previous forecast in April. While a rebound was expected in Q1 2022 as all media recovered in comparison to the lockdowns […]

Global market research platform, Appinio, has released research on the UK population’s preferences on paying for streaming services. Appinio polled 1,000 Brits, discovering that over half (53 per cent) would prefer not to watch commercials and ads on streaming platforms, with Gen-Zers being the most bothered (61 per cent). That said, just over half of […]

A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of […]

Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]

The pandemic has resulted in improved digital marketing capabilities – but driving growth in the digital age brings new complexities and marketing needs. WARC’s State of the Industry 2022: Modern Marketing in EMEA report, released in association with the MMA, the non-profit trade association, provides a current snapshot into how the industry is driving growth, […]

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]