ITV has announced it is investing in a partnership with European car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub. Marking ITV’s first media for equity investment in 2022, the carwow deal follows four similar investments in 2021 via the programme. As part of the deal, ITV is acquiring […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, have announced the expansion of their longstanding partnership to create the next generation of automated linear TV buying and selling. WideOrbit will introduce Comscore TV information to power automated TV […]
Netherlands-based MFE-MediaforEurope (former Mediaset) has posted 2021 net consolidated revenues of €2.91 billion, up 11 per cent on 2020. Net profit in the period increased 169 per cent, year on year, to €374 million, almost double the pre-Covid level of 2019. In Italy, consolidated net revenues amounted to €2.04 billion (+13 per cent), while net […]
As viewership on streaming platforms continues to grow, advertisers are chasing audiences. MediaRadar measures OTT advertising across a sampling of both standalone streaming platforms and TV Anywhere viewing from top linear networks in the US. Among this sample, which includes Hulu, Peacock and other big players in this space, MediaRadar reports that total ad spend […]
Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]
TiVo, a wholly-owned subsidiary of Xperi, has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions built on the foundation of TiVo’s first-party deterministic TV viewership data. As TV consumption shifts away from linear and towards OTT and VOD, advertisers are seeing their reach decline from traditional TV buys. TiVo Xtend aims […]
Spain’s largest private TV groups, Atresmedia and Mediaset, ended 2021 with healthy financial results – mainly due to the rise of ad revenues. Atresmedia’s profit amounted to €118.5 million, five times more than the previous year. Atresmedia’s turnover reached €963.3 million, up 11.2 per cent with its EBITDA growing 132 per cent to €172.5 million. […]
Magnite, the independent omnichannel sell-side advertising platform, has announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time. Magnite saus the acquisition accelerates its seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition […]
Four of the leading national programmers in the US – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – have teamed up with Canoe Ventures to further enable national addressable television advertising. As a result of these separate, multi-year agreements, Canoe will be providing enablement and ongoing campaign service assurance across its national addressable TV advertising footprint, […]
Samba TV, a global player in television data technology, has announced the launch of its new advertising currency, incremental cost per thousand impressions (iCPM), where marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. The new performance-based iCPM metric is designed to help advertisers discover and reach increasingly […]