Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

Integral Ad Science (IAS), a global player in digital media quality, has released The Media Quality Report – 16th Edition. The report, based on the analysis of billions of data events worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the second half of 2021, alongside worldwide comparisons. […]

A private equity consortium is to buy Nielsen for $16 billion (€14.3bn). A group of VCs led by Elliott Management and Brookfield Asset Management will pay $28 a share, up 10 per cent on their initial and a 60 per cent premium on the stock before the offer was launched. Taking the business private, the […]

This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]

Sponsorship remains key for the financial security of Formula 1 teams this year as 60 per cent of the teams competing boast an official title partner, says GlobalData. The data and analytics company notes that these partnerships are the most lucrative on offer and contribute the biggest sums to a team’s annual budget as a […]

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, Australia and Germany. Although heavy TV viewers make up just 20 per cent of all households, they account for […]

NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]

Netflix CFO Spencer Neumann has told a conference “never say never” in response to being asked about whether the streaming platform would ever host adverts. “It’s not something in our plan right now,” Neumann added, speaking at the Morgan Stanley Technology, Media & Telecom Conference. Some analysts have been urging Netflix to introduce a lower-tier […]

TV advertising investment in the UK increased by over £1 billion (€1.2bn) in 2021 to reach a total of £5.46 billion, an increase of 24 per cent on 2020 (and 11 per cent up on pre-pandemic 2019). This represents a record level of investment in TV advertising. The previous high of £5.28 billion was in […]