Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]
Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]
In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, research from Kantar, the UK evidence-based insights company, and Mirriad, an in-content advertising company powered by proprietary AI-technology, has found. Kantar created a custom study looking at consumers’ responses to advertising across three categories: people who only […]
Say It Now, the voice assistant adtech firm, has partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker advertising campaign that enables customers to claim a discount via the Alexa voice assistant. Amazon smart speaker listeners […]
Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]
VfL Wolfsburg and Supponor, the technology provider in virtual advertising, headquartered in London, have entered into a long-term strategic partnership focusing on the introduction and implementation of virtual advertising. The objective of the new cooperation is to strengthen and expand the Green-and-Whites’ international sponsorship activities. Aided by the fully software-based Supponor AIR technology, VfL will […]
HER, the LGBTQ+ dating & community app, is strengthening its growth strategy with the appointment of advertising expert, Angie Gola-Ebue to Global Head of Advertising and Partnerships. Gola-Ebue has over 20 years’ experience assisting organisations achieve rapid growth including Tinder, VICE Media and i-D. HER currently provides a platform for over 10 million queer women, […]
In the upcoming season 2022-23, Supponor – a specialist in the virtual advertising industry for the past decade – will double the deployment of its fully software-based technology Supponor AIR compared to last season. Across Europe, North America, and Australia, Supponor AIR will be deployed in over 2,500 live sports events. This tremendous growth underlines […]
Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]
Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]