Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Samsung Ads, the advertising & media division of Samsung Electronics, has announced a partnership with Experian which allows advertisers to leverage Experian’s consumer data and audience insights across Samsung Smart TVs in the UK. Samsung Ads’ proprietary ACR (automatic content recognition) data helps advertisers understand viewership behaviours on opted-in Samsung Smart TVs in Europe. Complementing […]
Atresmedia, operator of six FTA TV channels in Spain, including Antena 3 TV and La Sexta, has publicly ridiculed the biggest global streaming platforms services in the country – namely Netflix, HBO, Prime Video and Disney+ – for including advertising (or launching a cheaper tier with ads in Netflix’s case) on their services, despite previous […]
Yieldmo, the smart advertising exchange, has announced an agreement to collaborate with IRIS.TV, the data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from a number of independent data companies. “This partnership is an important […]
Peach, a market player in video advertising workflow and delivery, has announced support of Netflix’s new ad-supported service Basic with Ads. To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more […]
The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and promote brand safety in digital advertising, has announced the launch of the TAG ‘Certified for Transparency’ seal, a new standard for responsible transparency practices that will give ad buyers and their partners increased visibility into the details of their digital advertising campaigns. By […]
Netflix’s ‘Basic with ads’ plan rolls out today (November 3rd) in 8 territories – the UK, Australia, Brazil, France, Germany, Italy, Japan, Korea and the US. Netflix Basic with ads is an ad-supported subscription plan that allows subscribers to watch movies and TV shows at a lower price. With this plan, viewers can stream Netflix […]
The UK’s advertising market will grow to reach £35 billion (€40.3bn) by the end of this year, according to the latest Advertising Association/WARC Expenditure report, based on direct data from UK media owners across the entire landscape. Although the 9.2 per cent growth rate is strong, it constitutes a downgrade of 1.7 percentage points from July’s […]
AppsFlyer has released a survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64 per cent of businesses are running […]
Sky’s Entertainment Marketing team – in collaboration with Pixel Artworks, Rapport, Sky Creative and Mediacom – has overtaken some of London’s most iconic landmarks and locations by staging a guerrilla projection campaign to mark the Season 2 launch of the BAFTA winning Original Production, Gangs of London. A total of 56 sites across London, including […]