Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]
VfL Wolfsburg and Supponor, the technology provider in virtual advertising, headquartered in London, have entered into a long-term strategic partnership focusing on the introduction and implementation of virtual advertising. The objective of the new cooperation is to strengthen and expand the Green-and-Whites’ international sponsorship activities. Aided by the fully software-based Supponor AIR technology, VfL will […]
HER, the LGBTQ+ dating & community app, is strengthening its growth strategy with the appointment of advertising expert, Angie Gola-Ebue to Global Head of Advertising and Partnerships. Gola-Ebue has over 20 years’ experience assisting organisations achieve rapid growth including Tinder, VICE Media and i-D. HER currently provides a platform for over 10 million queer women, […]
In the upcoming season 2022-23, Supponor – a specialist in the virtual advertising industry for the past decade – will double the deployment of its fully software-based technology Supponor AIR compared to last season. Across Europe, North America, and Australia, Supponor AIR will be deployed in over 2,500 live sports events. This tremendous growth underlines […]
Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]
Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]
More than two thirds (69 per cent) of UK consumers say it is acceptable to watch ads on their TVs in return for free content, according to a consumer study. The report commissioned by Samsung Ads Europe, the advertising division of Samsung Electronics, in partnership with global market research agency Verve, surveyed a panel of […]
Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]
A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year. Reporting to Jane Stiller ITV’s Chief Marketing Officer, Garner will lead the creative output of the commercial network, heading […]