Spain’s TV ad revenues amounted to €1.54 billion in 2021, a little better than 2020’s €1.42 billion, but 8 per cent less than €1.67 billion in 2019 – before the pandemic – according to the latest data from the CNMC. The figure is a similar to 2014’s €1.51 billion. But forecasts are now gloomy as […]
Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles. iSpot’s latest report on theUS alcohol industry […]
Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of per cent increase year on year. Nielsen […]
Netflix is planning to introduce adverts to its streaming platform sooner than expected, as it seeks to beat Disney+ in launching an ad-tier. With Disney+’s ad-tier set to launch in the US on December 8th, Netflix is now set to launch its own ad-tier option in November rather than the originally mooted early 2023. The […]
Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]
Netflix is said to be planning four minutes of ads an hour for its ‘budget’ version to be released in several territories in Q4. As belts tighten around the world, Netflix wants to offer a lower cost version in return for viewers tolerating pre-roll and mid-roll breaks. The ‘cheap’ subcription price is forecast as $7-$9 […]
When the party-planners at Netflix first began to mull its quarter century celebrations, I’m betting they didn’t think they’d coincide with authoritative leaks about the new ‘budget’ ad supported version of the service. No advertising has been part of the fundamental mandate of the founding father of streaming since it first thought of cutting back […]
Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]
Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]
In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, research from Kantar, the UK evidence-based insights company, and Mirriad, an in-content advertising company powered by proprietary AI-technology, has found. Kantar created a custom study looking at consumers’ responses to advertising across three categories: people who only […]