ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year. New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group. 2022 highlights include: New live deployments worldwide, […]
Cox Automotive and Roku have announced a deal that will pair data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising. Cox Automotive’s family of brands includes Autotrader and Kelley Blue Book, which reach two out of three online car shoppers during their research and shopping journey. This partnership […]
The latest quarterly data from the Advertising Association/WARC Expenditure Report shows that UK adspend rose 4.3 per cent in Q3 2022, to a total of £8.5 billion (€9.6bn). This means spend during the first nine months of the year was up 10.8 per cent, at £25.3 billion. Additional report highlights include: – OOH and cinema […]
PlayBox Technology UK, the channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues […]
The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]
Teads, the media platform, has revealed the results of research in collaboration with CensusWide, which found that 91 per cent of UK marketers think the trend towards attention measurement is important, while a further 83 per cent said it is an important factor in reducing the environmental impact of digital ads. Of the 100 senior-level […]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Roku have published study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice as favourable as traditional TV ads for consumers. Today, marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity […]
Adform, the independent advertising platform, is launching its new Global Partner Programme, to provide strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme will empower agencies, resellers, service partners and consultancies worldwide to use its sector expertise and technological solutions […]