The UK’s advertising market will grow to reach £35 billion (€40.3bn) by the end of this year, according to the latest Advertising Association/WARC Expenditure report, based on direct data from UK media owners across the entire landscape. Although the 9.2 per cent growth rate is strong, it constitutes a downgrade of 1.7 percentage points from July’s […]
AppsFlyer has released a survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64 per cent of businesses are running […]
Sky’s Entertainment Marketing team – in collaboration with Pixel Artworks, Rapport, Sky Creative and Mediacom – has overtaken some of London’s most iconic landmarks and locations by staging a guerrilla projection campaign to mark the Season 2 launch of the BAFTA winning Original Production, Gangs of London. A total of 56 sites across London, including […]
NBCUniversal has announced the appointment of five senior executives to its Global Advertising and Partnerships division, bolstering the company’s ability to continue delivering on the technology and partnership vision unveiled at its One22 conference. The new appointments serve to strengthen NBCUniversal’s executive expertise across the breadth of its data, technology and measurement initiatives and include: Dan […]
Independent media agency for dynamic growth brands, The Specialist Works, has unveiled its debut campaign for new client the luxury jewellery brand Mejuri. Already a firm favourite of celebrities such as Oprah, Lizzo, Margot Robbie and Kate Hudson, Mejuri tasked The Specialist Works to build brand awareness in its first foray into the UK market. […]
A report from analysts at MoffettNathanson (MN), quoting Jeremi Gorman, Netflix’s new president of worldwide advertising, says that Netflix has almost sold out its available inventory for the launch of its ad-supported tier. A Netflix Q3 earnings call scheduled for October 18th should reveal more details, however, MN agrees with Netflix’s own expectations that the […]
Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories, […]
Channel 4 has announced a collaboration with seven brands to help combat the ongoing cost-of-living crisis in a one-of-a-kind ad break, which will run during Steph’s Packed Lunch and Gogglebox tonight (October 7th). The commercial break will feature ads from Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone , who are providing offers […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the new DV Attention Lab to help advertisers optimise campaign performance using in-depth ‘attention data’ on ad engagement and ad exposure. The newly-formed DV Attention Lab features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts […]
EMX by Big Village, the SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, is partnering with Adform, the independent, and fully integrated advertising platform built for modern marketing. The partnership opens new doors for advertisers by directly connecting Adform’s DSP to EMX’s CTV-first global omnichannel […]