Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the US and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free AVoD service, offers over 3,500 free channels across 30 territories globally, plus […]

5 has announced a new partnership with Leapmotor UK that sees the automotive brand become the official sponsor of the broadcaster’s ‘Thrilling Drama’ slate across linear and streaming. The agreement marks Leapmotor’s first UK television sponsorship and spans a range ofscripted drama titles on 5’s streaming platform, alongside new and returning series on the main […]

Influent Media will exclusively represent advertising sales for Disney+ in Ireland, coinciding with the launch of Disney+’s new Standard with Ads subscription tier in the country from March 3rd. The collaboration offers Irish advertisers the opportunity to reach audiences through pre-roll and mid-roll ad slots across Disney+’s content, which includes titles from Disney, Pixar, Marvel, […]

Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties. “Disney Advertising has been foundational to the evolution of interactive CTV,” said Rob Aksman, President of BrightLine. “This expansion is a natural next step—bringing engagement-led streaming advertising to more […]

tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]

Vevo, the music video network, has announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile and desktop. Through the partnership with Adelaide, Vevo has launched ‘Attention Guaranteed’, a new offering that secures a minimum attention score for a brand’s campaign across […]

A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]

Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]

Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]