Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads […]
CSG has released its 2026 State of the Customer Experience Report, which finds consumers in an era of total digital saturation, bombarded with brand communications in every channel, all day, every day. The research indicates that in 2026, clarity will be the most crucial driver of customer trust and loyalty. CSG’s global survey of 1,200 digital […]
ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]
Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]
Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
AdTech firm Frodoh has announced a strategic partnership with CloudTV, the Smart TV OS, to accelerate the growth of connected TV (CTV) advertising in India. With several years of experience in the CTV space, Frodoh brings deep expertise in building scalable ad solutions for streaming and smart TV environments. Through this partnership, Frodoh will offer […]
StackAdapt, a technology company in advertising and marketing, has announced a direct integration with Tubi, Fox’s free streaming service. This integration gives advertisers seamless access to a large collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals.. With this integration, advertisers and agencies can connect directly to Tubi’s […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Lemonlight, the video production company, and AdRoll, an AI-powered connected advertising platform built for growth-minded marketers, has announced a strategic partnership to provide advertisers with a seamless, integrated solution for Connected TV (CTV) and digital campaigns. This collaboration directly addresses the industry-wide challenge of fragmented media and creative execution, enabling brands to move from strategy […]
AdRoll has announced strong early adoption of Experian’s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since April 2025, 200 brands across various industries, including retail, finance, healthcare, and hospitality, have activated Experian audiences in over 250 multi-channel campaigns, running smarter, faster campaigns across web and […]