YouTube is replacing the two 15-second ads that viewers currently see prior to watching a video with one 30-second ad that is unskippable  – unless users pay for a $120 (€111) ad-free Premium tier. The new ads will only apply to those watching on connected TVs (i.e., not mobile viewing), and be shown before top-performing […]

Netflix has revealed that its ad-supported tier has hit 5 million active users per month since launching in 12 markets in November 2022. The figure was revealed by Jeremi Gorman, Netflix’s president of worldwide advertising, during a presentation to advertisers in an upfronts virtual event. Gorman confirmed that global monthly active users had reached the […]

Walkers has partnered with ITV1’s Daytime show Loose Women to create a fully integrated commercial campaign.  The iconic panel has taken over the ad break in an ‘as live’ debate asking the the big question: When it comes to sandwiches, ‘are you #CrispIN or #CrispOUT? On May 15th the first ad break saw a full […]

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22 per cent, the same as 2021. Worldwide mobile ad fraud rates were essentially unchanged, down 0.01 percentage points, declining from 0.4 […]

Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB’s US Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study, released during IAB’s Podcast Upfront.  The seventh annual study, prepared for IAB by PricewaterhouseCoopers (PwC), quantifies annual podcast advertising revenues generated over the […]

RTL Deutschland is bundling its ad technology activities. Led by Martin Hoberg as Chief International AdTech Officer, the new unit will further develop the company’s international ad tech investments. Smartclip and its subsidiary Realytics (France), as well as Yospace (UK) and the 50-per-cent-owned SQL Services, will continue to operate on the market as independent companies. […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has released findings from its Factors That Influence Brand Safety and Suitability report. The study, conducted in collaboration with Publicis Media and brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants […]

Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalised experiences and the splintering of the media landscape. There are […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has released findings from its Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments. This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which […]