IABM has published its annual update on trends in Content Distribution and Monetisation. Increasing competition is focusing media companies’ attention on maximising advertising revenues and the ‘stickiness’ of their offerings to consumers. As a result, the fastest growing areas of technology investment are programmatic advertising, rights management, advertising analytics and sales, personalisation/ recommendations, and data […]

Ryff, a tech startup in virtual product placement, will pilot its technology with Comcast after emerging as the top startup from the LIFToff VideoAI Challenge. The Ryff team will work with Comcast Technology Solutions (CTS) to deliver next-gen video advertising experiences. The LIFToff programme, developed by Comcast NBCUniversal LIFT Labs, identifies opportunities for partnerships between […]

Channel 4 has announced Habitat as the new partner of Friday nights in on 4, in what is the furniture retailer’s first ever TV partnership. The multi-platform deal will feature a series of specially-created 10-second idents that run throughout Channel 4’s Friday night schedule from 8pm-midnight and will appear effective immediately for a year. The […]

TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation […]

Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]

System1, a specialist in advertising effectiveness, has unveiled the top performing commercials from the 2023 Super Bowl, ranked according to their long-term brand building potential. In a night packed with movie and TV homages, Disney’s 100th anniversary celebration held off the M&Ms spokescandies to take the top effectiveness spot. System1’s Test Your Ad platform predicts […]

Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]

Mediaocean, the mission-critical platform for omnichannel advertising, has announced an expanded, seven-year term partnership with Publicis Groupe. The multinational collaboration extends the companies’ existing relationship. Mediaocean will provide ad infrastructure technology and other services to the UK, the US, Canada, France, and the Netherlands, with an option to include other markets in Europe and Asia. […]