Yospace, a specialist in server-side ad insertion (SSAI), has appointed Paul Davies as Head of Marketing. He will be responsible for the company’s marketing activity around the globe. Yospace has long-term partnerships with the likes of DirecTV and Fox in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia […]
Channel 4 and Lloyds Bank have revealed the five Black-owned companies which will benefit from business support and free TV advertising as part of their Black In Business initiative. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a TV advert made for them and six months […]
Pocket.watch, the kids and family creator content and IP company, and Mattel, the toy company, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels and American Girl. In monetising Mattel’s YouTube inventory and brands, pocket.watch delivers a combination […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Netflix has named Florence Trouche as Head of Advertising Sales in France to oversee the platform’s new ad supported service. This newly created role marks Netflix’s intent to develop ad monetisation after the launch of the platform’s AVoD service in November 2022. Trouche will work with Damien Bernet, who arrived last April to pilot the […]
smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]
TV Azteca and Roku have announced a strategic partnership that will enable brands and agencies to purchase TV streaming advertising on the Roku platform in Mexico through TV Azteca. TV Azteca joins Roku’s growing partner network, expanding the platform’s reach and delivering efficient-in-class ad solutions with the power of digital. “Our vision is to be […]
NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]
A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]
As the 2023-24 Premier League season kicks off, the realm of front-of-shirt sponsorships takes centre stage. Among the 20 teams in the league, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million (€66.4m) and a market share of 35 per cent, underscores the dynamic intersection of […]