Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
Advertising investment is forecast to grow by 3.3 per cent globally in 2023, according to the dentsu Global Ad Spend Forecasts report. Overall, an anticipated $727.9 billion (€682.8bn) will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points […]
Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
Marianna Kritikos has been appointed A+E Networks EMEA’s Vice President of Commercial Advertising and Partnerships. Following her strong performance and in-territory growth under her leadership, Kritikos will also assume the role of Regional Director for Nordics & Benelux, where she will have responsibility for revenue growth in these regions. Previously Director of On-Air Strategy (UK […]
Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]
Sky Media has announced that Prestige Flowers has renewed its sponsorship of Channel 5, following the success of its 2022 campaign. The seven-figure deal includes a 12-month sponsorship of Extraordinary Stories, running from April 2023 to April 2024, and a two-month sponsorship of Christmas Movies, running from November to December 2023. Since Prestige Flowers first […]
ITV is investing in pet health and wellness company PitPat and adding the company to its Media for Equity portfolio in its second investment of 2023. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX […]